Minimum size
Sticking to the minimum size prevents the logo from being unreadable when being minimized.
Web
160 px
Print
5.5 cm
Clear space
The clear space defines the distance between the logo and any graphic element it may be sitting next to in a composition. Use the height from the letter O as a reference for the appropriate clearspace all around the logo.
The clear space varies in proportion to the size of the logo.
Isotype
You may use the isotype for those applications where space is limited.
ICONS & FAVICONS
MERCHANDISING
Incorrect usage
In order to maintain consistency, it is essential that the brandmark is never altered in any way. Below are some cases to take into consideration.
DO adjust the dimensions of the logo, keeping the ratio between height and width consistent.
DO NOT stretch the logo or any part of it in height or width.
DO NOT cut the logo or its parts. It must always be shown in its entirety.
DO NOT rotate the logo or any part of it.
DO NOT change the font.
